Wednesday, February 14, 2007

The 2008 Election will be Won on the Internet

As of February 2007 there are now 25 candidates running for President which is all the more reason the Internet will be a major factor in electing the next President in 2008. If you don't believe me watch this video of how Hillary Clinton announced she was running for President. She didn't do this on the nightly news or a Sunday morning talk show she did it on her website! A longer look at her robust website is a clear indication that her people are putting a lot of stock in its importance to her success.

To be clear, I am not starting a Hillary fan club. That said, by all indications she is certainly a major player for the Democratic nomination in 2008. I assume she has a pretty experienced team in her corner who got her husband elected in '92 and '96 so they probably know what works.

As the saying goes, if you want to see the future all you need to do is look to the past. Do you remember Howard Dean going crazy in 2004? Well before that happened, his campaign, "Dean for America" was one of the most successful online political fundraising efforts ever. According to this Convio Case Study Howard Dean raised $3.6 million online in only 90 days and raised more than $7 million dollars in one quarter while growing his email list from 200M to 500M subscribers.

The Dean figures from '04 will likely pale in comparison to what will be raised online for 2008. Every candidate, Republican and Democrat, will have a presence on the net and I welcome the onslaught that is soon to follow. Creativity is often at its best when the stakes are the highest and there isn't much that can compete with the final table at the WSOP...or a presidential election!

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