I have dedicated several posts on this blog talking about ways to think using the 80/20 rule. And, for me, thinking in terms of "breakout strategies" has helped me separate the true opportunities from the tactics. I believe it is very possible that 80% of your growth in 2012 can come from 20% of our ideas...putting more attention and focus on ONLY the 20% may actually improve your success rate.
Maybe I am suffering from the Tetris Effect but now I am looking for breakout strategy motivation and found one among the fast food giants to share to get you motivated...Burger King's push into delivery service.
To be truthful, I have not studied the timeline of innovation among the top fast food giants but would summarize past efforts as follows:
- Cheaper prices
- New french fries
- Super Size
- The McRib (a category unto itself)
- New french fries (again)
- Healthy alternatives
To be clear, nothing is wrong with incremental as long as you spend less time here and more time on areas where you can truly breakout.
So for your next brainstorm meeting, order some BK for delivery and take the extra time answer this question "What can we be doing differently to TRULY create separation from our competitors?"