My brother tells me the key to compelling copy for my blog is to offer the next great list of top 5 or top 1o list of what to do...so I went in search of a good list for fundraising and came across this article in the February edition of Fundraising Success magazine.
Tim Burgess, CEO of Merkle-Domain explains how he recently went through all of the mail he had received in the past few weeks, he threw away a bunch that didn't appeal to him and kept the rest and then came up with his list of the six essential motivators.
Some of his points were good but I think he stops short of the real question that needs to be answered. Knowing who is motivated by what, and when is the best time to get their attention, is everything. When we can answer that question Tim won't be throwing out charitable solicitations he gets in the mail and I will be getting a lot less credit card offers don't you think?
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