Giving through direct mail will always be prevelant, making charitable donations online will continue to grow exponentially year-to-year like Google profits but I am here to tell you the future of charitable giving could be text messaging!
This is already a common practice in the U.K. yet I hear very little about it in the U.S.A. From what I have heard, the technology and service of wireless providers is much better overseas which explains why they are ahead of the game in this arena but I think the America is ready!
I have attended several conferences on non-profit fundraising in the last few years and never once heard someone talk about text messaging as a viable giving medium in the years ahead. In just the last few years I have seen text messaging go from a novelty dominated by 15 year-olds to the preferred medium of "quick conversation" for thirty-somethings. I don't have any articles to link to that support my theory but take a quick look at Cingular, Verizon, etc. and you can see multiple phone options (not PDA's) which were designed specifically for text messaging.
I am not sure if text messaging to cell phones could be a work around for telemarketing that has been so impacted by the do-not-call laws but, if so, that will be all the more reason text messaging could be the future!
2 comments:
I for one never want to get a text message on my phone asking for a donation!
Even Seth Godin is getting commercial text messages, this from his blog"
"Coincidence: I've had my cell phone for two years. I have never once received a text message. Two weeks ago, I sign up for Facebook (long story) and need to confirm my ID by using my cell phone and a text message. In the last 10 days, I've received more than ten text messages, all commercial."
My evil plan is working!
Post a Comment