- There are more than 55 million blogs on the Internet.
- More than 100,000 new blogs are created daily.
Staggering statistics wouldn't you say? Just think, if you could just have a penny for every blog in the "blogosphere" you'd be socking away $500K and counting! Now forget you even read this...but keep reading!
Seth Godin refers to this type of thinking as the China Problem. The concept is similar to the example I describe above. Godin makes his point about marketing but the same rules certainly apply in the "blogosphere". I had big dreams when I started my blog...over 50 million blogs, countless more blog readers on top of that and yet you can fit my subscriber "audience" into a jiffy john. The whole "if you build it they will come" business clearly only applies to baseball diamonds in corn fields!
Big numbers seem to mystify us all beyond reason -- and this is not a new phenomenon-- playing the lottery despite the tremendous odds against winning is something we can all relate to.
You can't be all things to all people (or bloggers) but everyone can and should be relevant. Too often it seems like non-profits are trying to be everything to all people. Tell me what problem you are fixing and how my money is going to help you fix it and count me in. Nobody I've seen has ever done it better than Sports Illustrated columnist Rick Reilly's who's back page article on the need for malaria nets raised over $1.2 million the last time I checked.
The organization that is the best at one thing relevant to me is the one that gets my time and/or my money. If they are really good I may even tell my entire subscriber "audience"!!