First, kudos to the American Cancer Society for making strides in the fight against Cancer in 2011!
Now here are a few comments (and I welcome others):
1) They should email it to me (yes, they have my email address)!
2) It feels heavy on facts and figures and lacks a "human feel".
3) They didn't tell me why my continued support was needed in 2012!
The American Cancer Society is a first-class organization in many ways so I will give them a pass on this single page as I suspect it was done by the Corporate Communications and not the Fundraising team so maybe this is type of communiciation is soon to follow!