Thursday, June 14, 2007

What Makes You So Special?

On the surface this question seems sarcastic, especially when you hear it from your Mother as a young boy or girl caught taking the last cookie without offering it to at least split it 50/50 with a sibling.

Fast forward to a time in your life when your priorities extend beyond cookies and this question should be at the top of your list as consumers looking for a new mobile provider, as clients looking for financial or legal advice and most of all as charitable donors!!

Let's ask the question a little differently, "What makes you relevant?" In a crowded marketplace of nonprofits a great answer to this question will separate you from the rest of the crowd.

When looking to donate dollars would you be compelled by some carefully worded, all encompassing mission statement or an organization that could say, "If our organization were to disappear tomorrow the world would lose XYZ"?

It's not an easy question to answer but remember, nothing worth doing ever is! This article can help you start the process of understanding your value proposition.

When you can tell me what makes your organization or business relevant I hope to hear from you!

1 comment:

Gary Kline said...

In the course of struggling with your blog "cadence" and information overload issues, you linked to a real article-winner! It reminds us that the channel (web) and today's organically-arrived-at configurations (e.g., blogs) are what they are ... the real breakthroughs will arise from simply putting ourselves in the participant's shoes. That goes for cement company customers throughout the supply chain, charitable donors throughout their giving lifecycle, and chucklehead teenagers (who, like the chucklehead teenagers of preceeding generations, will ultimately trump their parents in the game of life).