Saturday, January 14, 2012

More About the 80/20 Rule for Creative...

I am starting to sense an emerging obsession with identifying ways in which the 80/20 rule can be applied in marketing considering I have covered this topic in an earlier post.

With that disclaimer aside, I came across a great blog post by Michel Fortin on
Copywriting the 80/20 Way and this part really resonated with me:

Less Effort, Better Results

Writing copy the 80/20 way is about getting maximum results with minimum effort. It’s about doing more with less.

Don’t waste hours trying to create the “perfect” sales letter. Rather, write a letter that’s good enough. Then split-test it to success. Let the software do all the heavy lifting for you.

How do you see the 80/20 rule applying in your marketing approach to your creative planning, analytics, etc?

No comments: