Richard Branson has come a long way from being an eccentric billionaire who spent millions trying to circumnavigate the world in a hot air balloon to the man putting his money where his mouth is to "cure" global warming.
Branson has put up $25 million of his own money to be awarded to whoever can create a technology to remove one billion tons of greenhouse gases per year over the next ten years. I don't know enough to judge just how lofty a goal that is, but for $25 million it shouldn't be easy and I imagine he got the attention of many with kind of cash!
Branson may be a wacky guy but no one can argue his business acumen. To me, this is a great example of what to do for marketers, nonprofits, etc. Branson set forth one goal, not two, etc...eliminate lots of greehouse gases, you win and the concept has gotten lots of attention. All non-profits would benefit greatly if they would follow a similar strategy. Find out what it is that you do better than anyone else in your city, state or the world and make that your concise case for giving. When I decide who gets my money the winner will be the one who does what I care about most better than anybody else rather than the guy who does a lot of different things pretty well.
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